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SHANXI DATUHE
SHANXI DATUHE

Two-Way Empowerment, Jointly Shouldering the Mission — Qinghua Fenjiu’s “Celebrating Private Enterprises with Timeless Brands” Event Arrives in Datuhe

2026-05-25 00:00:00

On the afternoon of May 24, Wu Yuefei, Deputy Secretary of the Party Committee, Vice Chairman, and General Manager of Fenjiu Group, led a delegation to our company for an exchange event titled “Celebrating Private Enterprises with Timeless Liquors.” The company’s Chief Advisor Jia Tingliang, Executive Vice President Xu Haiying, Finance Vice President Wang Jianting, and Sales & Supply Vice President Cui Jianbing extended a warm welcome.

As a time-honored Chinese liquor and a quintessential representative of the light‑aroma baijiu style, Shanxi Fenjiu has written a legendary chapter in the history of Chinese baijiu and is revered as the “soul of Chinese liquor.” A delegation led by Wu Yuefei from the Fenjiu Group gained an in-depth understanding of our company’s development journey by touring our Party‑and‑Youth League base and educational park, after which both sides engaged in exchanges in a warm and friendly atmosphere.

General Counsel Jia Tingliang, on behalf of the company, extended a warm welcome to the Fenjiu Group and expressed his gratitude for their support. He noted that since its inception, Datuhe Group has been steadfastly pursuing an enterprise transformation and upgrading strategy centered on innovation, striving to invigorate its brand and enhance its value. As a renowned Chinese brand, Fenjiu’s history, corporate culture, and growth model are all worthy of study and emulation by any enterprise.

Wu Yuefei, General Manager of Fenjiu Group, expressed his appreciation for Datuhe Group’s expertise in refined operations, green and intelligent transformation, and safety management. He noted that the two companies operate in distinct sectors and have deepened their presence in specialized fields, achieving remarkable results in their respective areas of development and growth trajectories. He urged both sides to further strengthen communication and collaboration, leverage each other’s strengths while addressing their respective weaknesses, draw inspiration from one another, broaden their perspectives on brand and business development, enhance their professional capabilities and technological edge, and contribute to industrial upgrading, thereby unlocking even greater prospects for growth.

On the front of social responsibility, the two parties share a deep resonance. Both agree that coal and baijiu are Shanxi’s two pillar industries, deeply rooted in the fertile soil of the province, and each bears the heavy responsibility of local development. Although operating in different sectors, they remain united in their original commitment to the real economy and share a common mission for sustainable growth. It is hoped that the two sides will strengthen inter‑enterprise exchanges and mutual learning, thereby better serving customers and giving back to society. By pooling the strengths of local enterprises and demonstrating pragmatic dedication, they can help elevate the quality and efficiency of Shanxi’s industries, drive transformation and upgrading, and collectively contribute to high‑quality development across the land of Sanjin.

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Deputy County Mayor Ren Haitao of Zhongyang County and his delegation paid a visit to Fujiayan Coal Industry to conduct research and provide guidance.