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SHANXI DATUHE
SHANXI DATUHE

“The Tuhe Xiangxian Meat Black Pork Direct-Operated Store” Officially Opens

2026-02-12 00:00:00

— Fresh meat delivered directly to your community on the same day.

This newspaper reports (by Feng Jinming, Agricultural Company): Recently, the “Tuhe Xiangxian Meat Black Pork Direct‑Sale Store,” a brand under Shanxi Danong and Green Pastoral Co., Ltd., officially opened for business in the ground‑floor commercial space of Datuhe Relocation New Village. As part of the company’s strategic expansion from the farming stage to the consumer end, the store aims to deliver the company’s own high‑quality Berkshire black pork and Duroc pork directly to local residents, operating under an ultra‑fresh model of “slaughtered, delivered, and sold on the same day.” This approach fully embodies the modern agricultural supply philosophy of “short chains, efficiency, and transparency.”

Strict source control, quality first: the company’s full‑chain advantages are delivered to the end consumer.

All products at the “Tuhe Xiang” fresh‑meat black‑pig flagship store are sourced from the company’s own standardized breeding farms, operated by Shanxi Danong and Green Pasture Co., Ltd. The company has long been committed to the scientific, eco‑friendly rearing of high‑quality pig breeds. The Berkshire black pig is renowned for its exceptional meat flavor and abundant, evenly distributed intramuscular fat, making it a hallmark of premium pork. Meanwhile, the Duroc breed, with its superior growth performance, vibrant red meat color, and high lean‑meat yield, meets consumers’ demand for healthy, high‑quality protein.

The company has established a comprehensive, end-to-end quality control system—covering seed‑stock selection and breeding, feed formulation and nutrition, health management, and environmental control—to ensure the health and quality of its market‑ready pigs, thereby laying a solid foundation for its finished products.

Ultimate efficiency, a promise of freshness: A company’s supply-chain capabilities directly translate into consumer value.

The core competitive advantage of “Tuhe Xiang”’s company‑owned stores stems from its parent company’s robust supply‑chain integration and highly efficient execution capabilities. The company has established a closed‑loop, integrated supply chain that spans “farm–slaughter–distribution–retail outlets”:

Standardized Slaughtering and Processing: Every day at dawn, pigs that meet the required standards are slaughtered, portioned, aged, and subjected to rigorous quarantine inspections at the company’s contracted or in-house standardized slaughterhouses.

Professional cold-chain delivery: Once portioned, fresh meat is promptly loaded into specialized refrigerated transport vehicles and delivered directly to neighborhood stores under continuous temperature control.

Ultra-fast shelf‑ready service: By early morning, before opening hours, all meat products have already been stocked, ensuring that consumers purchase items at their peak freshness.

This model minimizes intermediate distribution links, ensuring both the freshness and nutritional value of meat while seamlessly connecting quality from the enterprise’s production stage to the consumer’s home.

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